Rory Donaldson, designer subliminal
What if Times Square were to be condensed into a molecule of colours? Perhaps we would discover that the microscopic world resembles our own. A journey into the subliminal through Rory Donaldson's photos.
By concentrating simultaneously on both the globalised imagination and the microscopic aspect of its representation, the New York-based Scottish photographer Rory Donaldson manages to find surprising bridges between the two dimensions in his latest photo series, SQ Series.
Connections which we would be unable to explore if the artist didn't exploit a vast array of media – and their combinations – capable of leading to concrete results.
It is thanks to a complex process of mutation and remixing of concepts that Rory Donaldson merges the lines and colours of a New York building with the geometric structure of an atom.
Because his objective is not to achieve a mathematical formula that can link and explain the relations between the micro and the macro worlds. But through the alteration, combination and grouping of images, the Scottish artist wants to offer a subliminal vision which is an alternative to perceived reality. Mission accomplished.
Photos via rorydonaldson.com
By concentrating simultaneously on both the globalised imagination and the microscopic aspect of its representation, the New York-based Scottish photographer Rory Donaldson manages to find surprising bridges between the two dimensions in his latest photo series, SQ Series.
Connections which we would be unable to explore if the artist didn't exploit a vast array of media – and their combinations – capable of leading to concrete results.
It is thanks to a complex process of mutation and remixing of concepts that Rory Donaldson merges the lines and colours of a New York building with the geometric structure of an atom.
Because his objective is not to achieve a mathematical formula that can link and explain the relations between the micro and the macro worlds. But through the alteration, combination and grouping of images, the Scottish artist wants to offer a subliminal vision which is an alternative to perceived reality. Mission accomplished.
Photos via rorydonaldson.com
16 March 2011
4.5/5
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