"Femininity as I see it"
"Rise from the ground, tread on coal". With such an eloquent title, Saara Lepokorpi’s S/S 2012 collection speaks of the conflict between nature and culture, through garments of minimal tailoring and maximum graphical impact.
The clash between technology and organic reality, rigor and creativity (even of a brutal kind), is a subject that recurs in all of Saara’s work, ever since she presented some pieces at the 8th edition of ITS, in which she was a finalist.
The daughter of a self-taught craftsman / art dealer and a management consultant, Saara, fashion designer from Helsinki, graduated at Aalto University and in 2011 founded her brand Lepokorpi.
Her aesthetic mixes the colored style of Finn fashion pioneers of the 60's (like Marimekko and Vuokko Nurmesniemi) with the somber culture of northern Europe. Her concepts try to find a balance between freedom and constraint, for a modern, unapologetic interpretation of femininity.
In her S/S 2012 collection "Rise from the ground, tread on coal", Saara introduces decorative elements like folds and gatherings in fabrics of pure colors to evoke a primitive idea of bodily decoration and in particular the cult of Haitian voodoo.
Photos by Liisa Valonen
Hair & make-up by Marii Sadrak
22 June 2012
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