Interview with Franca Sozzani

Her opinion always counts, everywhere. Especially when it comes to style, new trends, social phenomena and the aesthetics of the contemporary world. But also when scouting for young artists, stylists and photographers across the globe. Her name is Franca Sozzani, and she has been editor-in-chief of Vogue Italia since 1988, the bible of fashion and style world-wide. Young creatives have grown under her wing to become famous contemporaries, including Bruce Weber, Herb Ritts, Steven Meisel, Peter Lindberg, to name but a few.

Her commitment to promoting new talent has always been her mission, as well as her vocation. As demonstrated by “Who’s on Next”, a contest to find and promote new Italian talents. This is why our interview starts with the new channels that the Internet has to offer young people, amid latent opportunities and projects which truly assist young creatives in finding contacts, tools, in other words work. A word which today seems to have become a synonym of luxury: the luxury of being able to do what one loves, for which one truly feels a vocation. And the director of Vogue Italia also has her say on the meaning of luxury. Find out what it is.

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