Verve Creative Lab, more than a simple design store

Liveliness, creativity, energy. Winning concepts for those who love design. You'll find them at Verve in Turin, which not only displays its own collections and those of the most famous brands, but also involves young talents in exhibitions and workshops.
LTVs, Verve Creative Lab
Verve is an initiative by Francesca Manganaro and Cristina Pagliano, former interior design students from the European Design Institute who decided to concentrate not only on interior design but also on the pursuit and promotion of young artists and designers. How? By setting up a place for those who love design in its many different aspects: store, interior design studio, show room, event venue.
LTVs, Verve Creative Lab
People who walk into Verve will find consultants for interior design, including the customised design of furnishings, materials, shapes, colours and lights. But they will first and foremost find a creative laboratory, where new ideas and energies revolving around design run freely.
LTVs, Verve Creative Lab
Francesca and Cristina's research - in Italy and abroad - teams the most famous names in Italian and international design with the most sophisticated products, limited editions and unique accessories, created exclusively for the venue by emerging youths.
LTVs, Verve Creative Lab
The venue, situated at no. 14/F, Piazza Vittorio Veneto, is in fact open to those ho have new ideas to put forward and to those who have the courage not to be limited by industrial standards. Not just to produce new lines in conjunction with Verve, but also to study concepts for events, exhibitions and workshops.
LTVs, Verve Creative Lab
With the exhibition entitled "Naturarte", for instance, Francesca and Cristina were invited together with other young artists to interpret nature in its different aspects in their own style. On the subject of eco-compatibility, which Verve holds very dear, they took part in "To BeEco 2010" and "We Camp 2010" in 2010, which promote the re-use and recycling in designing new design objects. And they are taking part in the 2011 edition of Paratissima in Turin from 2nd to 6th November.
LTVs, Verve Creative Lab
In July, the artist Ilia Potemine, who is exhibiting her collection, BEPLUSHAVE&POTEMINE, at the venue, gave away works produced on the occasion of one of her performances to the audience.
Lastly, on 30th September, Chiara Manchovas inaugurated a personal photography and illustration exhibition, which you can visit at Verve until the end of November.
LTVs, Verve Creative Lab

LTVs, Verve Creative Lab

LTVs, Verve Creative Lab
Photos from vervecreativelab.com
04 November 2011